About us
Small brand, big heart
We believe that nature is the ultimate luxury so we live our lives a little slower and run our business just the same. No matter what we do, we make sure that no people or nature is harmed in the process.
Business besties
We believe that we are better together, in life and work. We founded Raw Salt in 2018 and never looked back. We've spent tons of time together which really refined our vision. We've been through highs and lows and grew as a brand and individuals. The result is Raw Salt, a fashion brand with a heart full of sunshine that is fair, kind and considerate.
We run our business and juggle motherhood with the help of our incredible husbands (Em & Pete have 3 kids and Olly & Brendan have 2 kids so it does get chaotic and loud). But we find our energy from life by the ocean (+ caffeine, food and music) and we know firsthand that you never regret a swim.
We are slow
We introduce smaller collections and very limited pieces to ensure we're not over producing. We design with intention and a timeless flare.
Our business and fashion practices regenerate instead of polluting. We value humans and engage in ethical manufacturing to empower people in the industry.
Ethically crafted
We value people and commit to the empowerment in fashion industry. We do this by only partnering with ethical manufacturers with conscious business practices. We ensure that every link in our supply chain (from spinning regenerated nylon yarn to the garment sewing) is committed to the highest level of craftsmanship and attention to details. This allows your garments to last.
Our carbon footprint is small. Like really small. We use solar energy, avoid plastic and utilise carbon neutral delivery services.
For the little bit that we can't avoid (annoyingly), we offset by partnering with Shopify’s Planet app. We contribute to verified carbon removal projects that help neutralise the impact of getting your goodies from our shores to your door.
Think of it as a sea breeze of balance - every order delivered is another gentle step toward a cleaner, greener planet.
Our manufacturing ethos
Employment contracts
Our manufacturing partners strive to employ people for the long term. Many of the employees have built stable careers for over a decade from their entry level roles.
Employee benefits
Our manufacturing partners provide all employees with:
• opportunities of the career advancement
• salaries at least double the minimum wage levels
• medical insurance
• doctor's fees and prescription medication
• thirteen months salary a year
• double salary at holiday times.
Where garments are made
Our swimwear is made on Indonesian island of Bali. The regenerated fibres we use are made in Italy or USA.
Our linen is woven in Japan and garments are made in in Wadawurrung Country in Australia.
We're passionate in supporting local businesses when we can and we're immensely proud of investing in our home country of Australia when we can.
What we're made of
We work closely with our supplier chain and offer full transparency and supreme quality.
We source simply superb linen from traditional manufacturers in Osaka, Japan. It comes with a heritage and softness of the traditional tapping process (instead of harsh chemical use).
Our swimwear is created from innovative yarns that come from plastic waste. Think ghost fishing nets, fabric scraps, carpet flooring, industrial plastic from all over the world and rescued pre-consumer nylon waste. These yarns also emit fewer greenhouse gases, conserve more water, save energy and reduce the global warming impact. Boom.
Our Materials
Pantelleria
Like drifting through a sea of plush sponges, Pantelleria’s three-dimensional texture softly embraces your shape with versatile ease. Made in Italy from ECONYL® regenerated nylon, this luxurious fabric is both planet-friendly and elegant, perfect for those who crave an effortlessly romantic and lasting beach look.
REPREVE®
Forget that you're wearing anything at all with our lightweight and non-restrictive swim. REPREVE® yarn is made in U.S. and feels like you're wearing absolutely nothing (in the best way possible). It'll seriously blow your socks off.
ECONYL®
Firm and softly supportive with a gentle cooling sensation. ECONYL® regenerated nylon from Italy with UPF50 protection, outstanding durability, resistance to chlorine and sunscreens. It'll stay as a 'forever piece' in your closet.
Japanese Linen
Feel its superb quality and traditional luxury with a single touch. This is the most exquisite linen in every way. It'll shade you from the heat and wrap you on a cool day. Naturally hypoallergenic, antibacterial and it gets only better with age.
why hurt animals when you can hurt fashion trends instead
Our materials are vegan and free from any animal products. Our dyes are certified by OEKO-TEX® and GOTS, so you can wear your clothing with a clear conscience.
Your order will arrive in a packaging by the incredible Better Packaging.Co. Look after the Earth and it's earthlings together.
