We are RAW SALT (the 'X' is a silent kiss from us). We're ocean lovers with purpose. We love kicking off our shoes and digging our toes in the sand. We love seeing the glassy surface of salt water change into the foamy rhythm of the waves. We think life is better barefoot and in bikini.
The ocean (and our planet) is something we deeply love and respect. We create fashion that helps to clean instead of polluting our ocean and planet. We engage in ethical manufacturing to ensure that we empower people instead of hurting them.
In every decision we make we stay as raw as we can (and occasionally quite salty). Join us!
We live a little slower, introducing smaller collections and limited pieces. We design timeless capsule pieces to ensure they don't become yesterday's news quickly. Our swim and resort wear can be mixed and matched, dressed up or down to be worn longer.
We've met all our manufacturers in person and viewed their facilities to ensure that our values align. We ensure plastic free packaging and use low-impact OEKO-TEX® certified dyes. We purchase carbon offsets to reduce our climate impact. All our products are vegan and do not contain any animal products.
We founded RAW SALT in 2018 in the Australian beach town of Coffs Harbour. We've extensively travelled and lived around the world before becoming friends and business partners. Em was working as a full time fashion model and Olly as a cabin crew for a major Middle Eastern airline.
We harness our creative power without harming people or planet. We lead by example of better business practices in fashion industry. We live and play by the ocean.
Em and Olly xx
ECONYL® nylon yarn is made
in Italy out of ocean recovered fishing nets, carpets, industrial plastic from landfills and oceans all over the world.
It’s firm yet soft. It provides support and extreme durability.
REPREVE® nylon is made in the USA out of pre consumer waste by recycling nylon fibres during the manufacturing process instead of sending it into the landfill.
It’s buttery soft with a silky smooth texture that is cool to touch.
Linen is a luxurious natural fibre. It’s one of the most biodegradable and stylish fabrics in fashion history. It’s strong, naturally moth resistant, and made from flax plant fibres.
Linen is perfect for warm temperatures, from raiding the jungle to lounging on a tropical island. It absorbs moisture without holding bacteria. In fact, it’s stronger when wet than dry and becomes softer and more pliable the more it is washed.
It just gets better and better with age.
Our bikinis are ethically made in Bali. Many employees have been employed for over 10 years and worked their way up from the entry level roles.
All employees are provided with:
• Opportunities of the career advancement.
• Salaries that are at least double the minimum wage.
• Medical insurance, doctor's fees and prescription medications.
• 13 months salary a year and a double salary at holiday times.
Our resort wear is ethically made in China and Taiwan.
Our manufacturer is committed to preserving the nature by introducing materials and practices that prevent the use of harmful toxins, destructive pesticides and excessive water and energy consumption at the production level.
All employees are provided with:
• Salaries over 15% above the industry average with room for promotion.
• Legally binding contracts.
• Competitive medical and pension packages.
• The team of over 80% women are placed in leadership roles with the opportunities for ongoing development.